DIRECT MARKETING
Today, more and more companies are devoting an ever-growing allocation of their advertising budgets to direct marketing rather than traditional media. In fact, direct marketing now accounts for more dollar expenditures than network television. Yet, many marketers may not be completely familiar with the finer points of this important and powerful selling tool.
THE RICHMOND GROUP CAN HELP YOU:
Develop a strategic
game plan to anchor tactical decisions.
Identify appropriate
model.
Increase response
beyond industry norms.
Do the "math
models" that ensure success.
Evaluate media
costs and response implications.
Develop and maintain
customer and CRM databases on your own servers.
Develop effective
creative that supports long-term brand building while achieving the desired
short-term result.
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BUILDING MARKETPLACE EXCELLENCE
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