DATABASE MARKETING

Specific customer level data can be a valuable addition to to your marketing arsenal. You can use it to strengthen direct marketing campaigns, determine segmentation, identify new selling opportunities and support longitudinal initiatives.

However, the real power of data begins to emerge when a company evolves to database marketing. The distinction is real and important. The Richmond Group can help you develop a true marketing database… and then deploy it in the field.

We help you

Identify what kind of data is needed and the best method to capture it.
Decide how to develop and maintain the database.
Determine how to integrate it into your overall marketing strategy.
Develop the database and software interface.
Develop database models.
Maintain the database on our servers.
Implement database programs.