CUSTOMER RELATIONSHIP MARKETING

Like all rewarding relationships, Customer Relationship Marketing (CRM) programs are hard to build and require considerable commitment to maintain. They demand:

Full commitment and participation of everyone in your organization.
Company-wide real-time data links and data capture for up-to-the-second status on individual accounts.
Systems and processes to support order taking, processing, tracking, fulfillment, customer service, credit, collections and more.

BUT IT'S ALL WORTH IT! Because in today’s highly volatile marketplace, CRM can give you a measurable and sustainable competitive advantage. The Richmond Group offers consulting, workshops and CRM initiative administration to help make CRM successful for your business.

What we do for you

Establish program objectives and benchmarks.
Develop marketing implementation strategies.
Conduct enterprise-wide evaluations of your systems and processes.
Bring your entire enterprise on board.
Evaluate your reward systems to ensure support.
Assess your internal communication flow and data capture to ensure timely, accurate and relevant relationship building activities.
Create external communications programs for targeted customers.
Manage data and data system.